Wings Etc. Grill & Pub testing Brown Sugar Bourbon Rub for limited time in Lafayette, Indiana market

Brown Sugar Bourbon Rub will be tested at three Wings Etc. Lafayette, Indiana area locations through the end of the year.

FORT WAYNE, Ind. (Oct. 6, 2023)—Smoky meets sweet and salty in Wings Etc. Grill & Pub’s new Brown Sugar Bourbon Rub, now testing in three locations in the Lafayette, Indiana, area. The rub blends molasses-rich brown sugar and aged bourbon notes with red pepper, garlic, and other spices. The test for possible systemwide rollout is part of Wings Etc.’s continuing mission to offer guest bold, unusual flavors not easily replicated at home.

Wings Etc. offers 17 sauces with varying spicy heat and flavor profiles, as well as two rubs—Caribbean Jerk and Mojito Lime-Pepper.

“What sets our new Brown Sugar Bourbon Rub apart is its distinctive character,” said Wings Etc., Inc. CEO Rob Hensmann. “It brings together two beloved flavors–brown sugar and bourbon–creating a fusion that is both familiar and exciting. These classic Southern flavors play very well with our signature traditional wings and our crispy chicken offerings. We think our wing-loving fans are going to be delighted with this addition to our ever-changing palette of sauces and rubs.”

Brown Sugar Bourbon Rub is available through the end of the year at three Wings Etc. Lafayette area locations, including Wings Etc. on Veterans Memorial Parkway, Wings Etc. on Meijer Court, and Wings Etc. in West Lafayette on Genoa Drive.