Wings Etc. loyalty app debuts with guest-friendly features and a free appetizer reward for downloads

Fans of the fast-growing grill & pub franchise will earn points with each in-app purchase toward rewards at all 80 locations

FORT WAYNE, Ind. — Wings Etc., Inc., franchisor of the Wings Etc. Grill & Pub sports bar brand, announces the launch of the new “Wings Rewards” loyalty app, which features popular, guest-focused purchase and reward options and a “compelling” initial offer to generate excitement and app downloads.

The Wings Rewards app allows customers to search for nearby Wings Etc. restaurants, order online, secure discounts, receive exclusive updates, track reward points, and redeem rewards. Points are earned with every food and soft drink purchase, both in-store and via online ordering. To pique guest interest, generate buzz, and incentivize trial, all qualified Wings Rewards app downloads will automatically have a free appetizer reward available for redemption.

“The Wings Rewards app and our compelling download offer are a reflection of our philosophy: no gimmicks, no hoops — just good food and great times,” said Wings Etc. CEO Rob Hensmann. “Offering a free appetizer for qualified app downloads sends the right message to our valued guests. We deeply appreciate their continued interest in Wings Etc. and we are excited to offer them more convenient ways to engage with us.”

In addition to the core features of the Wings Rewards app, guests can also use the app to round up their purchases to donate to St. Jude Children’s Research Hospital, which is a Wings Etc. system-wide fundraising partnership that continues through July 2024.

New Wings Rewards members can also earn additional rewards through unique invitation codes that can be sent to their friends via email, text, Facebook, Twitter, Messenger or Whatsapp. When the friend uses the invitation code, both the sender and the friend will receive a free appetizer.

The app is available for both iOS and Android. Guests who do not have a smart device can sign up on the brand website at wingsetc.com. The app launch will be supported in all locations beginning January 16, with in-store promotional POP and closed-circuit TV messaging, as well as outbound social media posts, emails to over 275,000 Wings Etc. “VIP Email” members, and traditional and digital media buys.

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About the Wings Etc. Grill & Pub Franchise Opportunity

Founded in 1994 by Jim Weaver in the South Bend, Indiana, area, Wings Etc. is a family-friendly grill and pub with a diverse menu featuring award-winning jumbo Buffalo wings, 18 signature sauces and rubs, premium burgers, wraps, chicken sandwiches, salads, appetizers, kids’ meals, over 40 domestic and craft beer selections in bottles and on tap, dozens of large HDTVs tuned to sports programming, and a casual, non-corporate-y, laid-back “vibe” that makes people want to just come in and hang out. In addition to its popular sports programming, menu, and beverage options, Wings Etc. offers weekday lunch and food specials, online ordering, and much more.

Franchising since 2004, Wings Etc. Grill & Pub has been named one of Franchise Business Review’s “Top Food Franchises” every year since 2020 and has been named one of Franchise Gator’s “Top 100 Franchises” six times since 2014. In 2022, Wings Etc. was named a “Top 200 Food Franchise” and a “Top Sports Bar/Pub” by Entrepreneur Magazine and was named a 2023 “Top 500 Franchise” by Nation’s Restaurant News. Wings Etc. continues to grow and succeed by partnering with franchise operators who share the Wings Etc. Vision, Mission and Values, a commitment to building a successful business while helping build stronger communities and people (and to having fun!).

Wings Etc. offers single and multi-unit franchise options. The initial franchise fee is $39,500, with a $350,000 liquid cash investment and $700,000 minimum net worth requirement for interested prospects. Wings Etc. offers one of the lowest startup costs and break-even franchise opportunities in the full-service restaurant segment. Priority growth markets include Alabama, Florida, Illinois, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia.

For more information about the Wings Etc. franchise opportunity, visit  www.wingsetcfranchise.com.

©2023 Wings Etc., Inc. Franchises independently owned and operated.