Have a favorite Wings Etc. location? There’s a shirt for that at the new DTG-driven WingsWear.shop website.

80-unit sports pub brand Wings Etc. Grill & Pub launches Direct-To-Garment online store that features custom, location-specific, on-demand apparel and merchandise

FORT WAYNE, Ind. — In 30 years of offering “Good Food, Great Times,” sports bar brand Wings Etc. Grill & Pub has earned tens of thousands of loyal, enthusiastic guests. Those guests are the focus of a new online store, WingsWear.shop, that deploys DTG (Direct-To-Garment) technology to allow fans to order custom, Wings Etc. market-specific wearables and other apparel and merchandise.

The online store includes “evergreen” designs that reflect Wings Etc.’s humorous, sometimes irreverent brand voice, as well as seasonal designs and new sub-brand designs that reflect deeper associations with the brand’s longstanding values and interests.

One of those sub-brands, Wings Etc. Outdoor™, was established in late 2021 as an expression of what Wings Etc. leadership and a sizable segment of Wings Etc. customers and fans hold dear: the opportunity to “get out there” and enjoy traditional American outdoor lifestyles such as hunting, fishing, camping, hiking, boating and “chillin.’” WingsWear.shop offers an entire section of Wings Etc. Outdoor apparel, and there is real excitement about its potential to deepen long-established guest relationships.

A second sub-brand, Wings Beach Club™, offers beach and sand-themed apparel associated with the Wings Etc. Osceola, Indiana location, which operates six full-size, lighted beach volleyball courts and serves guests food and drink at an extensive, court-adjacent patio and bar. Wings Beach Club designs feature the signature “Volleyball Rooster” mascot, both the original, beloved cartoon illustration and a new ai-generated iteration. Although specific to a single location, Wings Etc. fans from any US location can order and enjoy Wings Beach Club’s “always Summertime” vibe.

“Wings Etc. has always sold fun, funny silkscreened and embroidered apparel,” says Wings Etc. CEO Rob Hensmann. “What we’re able to offer now, with direct-to-garment, on-demand production, provides a tremendous opportunity for our guests and our franchise owners to create, explore, refine, and buy, and to do so with minimal financial risk, since no inventory is required. Each item is created only when the ‘Order’ button is clicked, and the transaction is completed. This production environment also lets us explore sub-brands such as Wings Etc. Outdoor and Wings Beach Club, to see if there’s interest among our friends, fans and families. We’re very excited to see how WingsWear.shop grows and evolves to meet the needs and interests of our Wings Etc. family.”

WingsWear.shop is live and transacting orders in all 50 states, with plans to expand sales and shipping into Canadian provinces by October of this year. One additional sub-brand will also debut in time for 2024 football season.


About Wings Etc. Grill & Pub

Wings Etc. is proud to celebrate 30 years of growth and good times this year. Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a family-friendly grill and pub featuring award-winning jumbo Buffalo wings, 21 signature sauces and rubs, dozens of TVs tuned to sports programming and a casual, non-corporate-y, laid-back vibe that makes people want to just come in and hang out. See wingsetc.com.

With 80 corporate and franchise locations, Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” every year since 2021 and was included in the magazine’s “Top Five Best Sports Bars” in 2021. It has been named one of Franchise Business Review’s “Top Food Franchises” every year since 2020 and a “Top 200 Franchise” every year since 2019. Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” seven times since 2014 and its “Fastest Growing Franchises” seven times since 2016; it was among the “Top Emerging Franchises” in 2023. It has been named a “Top 400 Franchise” by Franchise Times every year since 2021 and a “Top 500 Franchise” by Nation’s Restaurant News every year since 2021. See www.wingsetcfranchise.com.

The Wings Etc. Foundation is a 501(c)(3) charitable organization committed to improving children’s lives. See www.wingsetcfoundation.com. 

©2024 Wings Etc., Inc. Franchises independently owned and operated.