Wings Etc. To-Go Orders More Than Double for Pro Football’s Big Game

Sales of the sports bar chain’s award-winning wings increase 77 percent for the NFL’s crowning event.

FORT WAYNE, Ind. — When the Kansas City Chiefs and the Philadelphia Eagles take the field on February 9 in New Orleans, team members at every Wings Etc. Grill & Pub will be meeting the challenge of one of their biggest days of the year. That’s because Wings Etc. offers THE must-have food at the heart of every Big Game party: wings.

In 2024, Wings Etc. saw a dramatic 150 percent leap in to-go sales for the Big Game compared with the Sunday prior. They expect this year to be no different.

“Our award-winning jumbo wings and boneless wings, with 22 signature sauces and rubs, make it easy to host a great Super Bowl party,” said Wings Etc. CEO Rob Hensmann. “With a big selection of sides as well, there’s something to please everyone.”

Thanks to Wings Etc.’s Family Packs and the Wings Rewards app, ordering for a watch party is fast and easy. Family Packs of 20, 30 or 40 boneless wings or traditional wings (or a combination) are available, and also include a choice of sauces and/or rubs (served on the side), ranch and/or blue cheese dips, and side orders of straight fries, curly fries and/or tots. Of the brand’s 22 sauces and rubs, the top sauces that accompany Big Game orders are BBQ, Hot and Mild. The favorite add-ons are Pretzel Bites with Nacho or Beer Cheese, and Mozzarella Sticks with Marinara.

Fans needn’t fear whether Wings Etc. is ready for the Big Game rush. The brand has a 30-year track record of handling Big Game higher volumes with efficiency and accuracy. To ensure a smooth experience for customers, Wings Etc. pubs increase staffing and inventory in the weeks leading up to the game, and proven internal operational processes ensure that every order is prepared and ready on time, allowing fans to enjoy their watch party festivities without a hitch. Although fans can order via phone, Wings Etc. pubs continue to experience ever-higher volumes of Big Game orders placed online or through the rewards app, creating even greater efficiency, accuracy and guest satisfaction.

According to the National Chicken Council’s 2025 Chicken Wing Report, wings are a time-honored tradition for Big Game festivities. Americans are expected to consume 1.47 billion wings during this year’s game — up from 1.45 billion last year.

“There’s a lot of excitement building up to that Sunday,” said Hensmann. “We’re looking forward to bringing Big Flavor to guests’ Big Game celebrations.”

By the Numbers


• Sixty percent of Wings Etc. sales during the 2024 Big Game were to-go orders. On the Sunday before, to-go orders constituted 24 percent of sales.
• Food made up 88 percent of Wings Etc. sales during the 2024 Big Game. Food constituted 79 percent of sales the Sunday prior.

• Wings made up 53 percent of sales at Wings Etc. during the 2024 Big Game. On the Sunday prior, wings were 30 percent of sales.

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About Wings Etc. Grill & Pub

Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a family-friendly grill and pub featuring award-winning jumbo Buffalo wings, 22 signature sauces and rubs, dozens of TVs tuned to sports programming and a casual, non-corporate-y, laid-back vibe that makes people want to just come in and hang out. See wingsetc.com.

With 80 corporate and franchise locations, Wings Etc. has enjoyed more than 30 years of successful franchise growth. Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” and was included in the magazine’s “Top Chicken Franchises” in 2024. It has been named one of Franchise Business Review’s “Top Food Franchises” and a “Top 200 Franchise.” Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” and its “Fastest Growing Franchises”; it was among the “Top Emerging Franchises” in 2023. It has been named a “Top 400 Franchise” by Franchise Times every year since 2021 and a “Top 500 Franchise” by Nation’s Restaurant News every year since 2021. Wings Etc. has also been awarded “Best Wings” in multiple markets. See www.wingsetcfranchise.com.

The Wings Etc. Foundation, a 501(c)(3) charitable organization, is dedicated to improving children’s lives. Learn more at wingsetcfoundation.com.

©2025 Wings Etc., Inc. Franchises independently owned and operated.

Photos courtesy of Wings Etc. Grill and Pub

Photo 1: Wings Etc. Family Packs can be ordered by phone, online or in the Wings Rewards app in advance of the Big Game.