Wings Etc.’s New Hand-Breaded Chicken Breast Sandwiches Set for May 20 Systemwide Launch

The on-trend preparation gets a full, systemwide rollout following a successful test and enthusiastic response.

FORT WAYNE, Ind. — Wings Etc. Grill & Pub, a multiunit sports bar brand with 80 locations in 13 states, is introducing a full lineup of Hand-Breaded Chicken sandwiches in all locations May 20.

Throughout a three-month test in corporate locations, the new hand-breaded chicken breast sandwiches generated significant enthusiasm, both with guests and with teams preparing and serving them. Wings Etc. leadership sees it as a reflection of the undiminishing popularity of hand-breaded chicken nationwide.

Wings Etc.’s in-house culinary team developed the enhanced batter recipe and cooking process, and the Phase 1 rollout into 26 company-owned locations yielded such positive results that the Phase 2 rollout was accelerated to begin just prior to summer.

“Our new Hand-Breaded Chicken sandwiches deliver greatly improved flavor, texture and aromas,” says Wings Etc. CEO Rob Hensmann. “We’re excited to bring this upgrade to our guests, and we believe it will become a standout favorite among our lineup of Big Flavor food and beverage experiences.”

Each Hand-Breaded Chicken breast is deep fried to golden-crisp doneness, tossed in one of Wings Etc.’s 19 signature sauces, and served on a toasted brioche bun with pickles and other add-ons. Wings Etc.’s new Hand-Breaded Chicken sandwiches, paired with one of their popular sides, start at $12.49 on their everyday menu. On Wednesdays, guests can enjoy a daily special featuring a Hand-Breaded Chicken sandwich and fries for just $6. (Prices vary by location).

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About Wings Etc. Grill & Pub

Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a family-friendly grill and pub featuring award-winning jumbo Buffalo wings, 22 signature sauces and rubs, dozens of TVs tuned to sports programming and a casual, non-corporate-y, laid-back vibe that makes people want to just come in and hang out. See wingsetc.com.

With more than 80 corporate and franchise locations, Wings Etc. has enjoyed more than 30 years of successful franchise growth. Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” and was included in the magazine’s “Top Chicken Franchises” in 2024. It has been named one of Franchise Business Review’s “Top Food Franchises” and a “Top 200 Franchise.” Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” and its “Fastest Growing Franchises”; it was among the “Top Emerging Franchises” in 2023. It has been named a “Top 400 Franchise” by Franchise Times every year since 2021 and a “Top 500 Franchise” by Nation’s Restaurant News every year since 2021. Wings Etc. has also been awarded “Best Wings” in multiple markets. See www.wingsetcfranchise.com.

The Wings Etc. Foundation, a 501(c)(3) charitable organization, is dedicated to improving children’s lives. Learn more at wingsetcfoundation.com.

©2025 Wings Etc., Inc. Franchises independently owned and operated.