Wings Etc. Unleashes the Big Flavor Dipper™ for “Deeper Dipping” of Its Fast-Moving, Hand-Breaded Chicken Sandwich Lineup

For a limited time, every Wings Etc. hand-breaded chicken sandwich meal includes a free 6-ounce Big Flavor Dipper filled with one of Wings Etc.’s 22 signature sauces or dips.

FORT WAYNE, Ind. — Wings Etc. Grill & Pub is excited to introduce the Big Flavor Dipper™, a new 6-ounce wide-mouth cup giving guests a chance to “dip deeper” into any of Wings Etc.’s 22 flavorful sauces or dips. Wings Etc. is testing the Big Flavor Dipper as part of an overall strategy to increase awareness for its extremely successful hand-breaded chicken sandwich lineup, which rolled out system-wide in May and is already yielding double-digit category growth.

For a limited time, every hand-breaded chicken sandwich meal includes a free 6-ounce Big Flavor Dipper. The LTO promotional creative features an all-new dip flavor: Parmesan-Garlic Ranch, but guests can choose their favorite Wings Etc. sauce or dip to personalize the meal.

“The Big Flavor Dipper’s contour and size address growing customer demand for dunking sandwiches and burgers to achieve more ‘Big Flavor’ in every bite,” said Wings Etc. CEO Rob Hensmann. “We see our new ‘Big Flavor Dipper’ as the ultimate delivery vehicle for enhancing the entire eating experience.”

This limited-time “Free Big Flavor Dipper with any Chicken Sandwich Meal” offer will be available at Wings Etc. locations in Cape Girardeau, Dexter and Jackson, Missouri, as well as in Boiling Springs, South Carolina, from July 14 through October 8, 2025. As a stand-alone purchase apart from the promotion, the Wings Etc. 6-ounce Big Flavor Dipper will sell for $2.99 in market tests.

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About Wings Etc. Grill & Pub

Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a family-friendly grill and pub featuring award-winning jumbo Buffalo wings, 22 signature sauces and rubs, dozens of TVs tuned to sports programming and a casual, non-corporate-y, laid-back vibe that makes people want to just come in and hang out. See wingsetc.com.

With 81 corporate and franchise locations, Wings Etc. has enjoyed more than 30 years of successful franchise growth. Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” and was included in the magazine’s “Top Chicken Franchises” in 2024. It has been named one of Franchise Business Review’s “Top Food Franchises” and a “Top 200 Franchise.” Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” and its “Fastest Growing Franchises”; it was among the “Top Emerging Franchises” in 2023. Wings Etc. has also been awarded “Best Wings” in multiple markets. See www.wingsetcfranchise.com.

The Wings Etc. Foundation, a 501(c)(3) charitable organization, is dedicated to improving children’s lives. Learn more at wingsetcfoundation.com.

©2025 Wings Etc., Inc. Franchises independently owned and operated.