Wings Etc. Goes Deep with New Big Flavor Dipper™ — Introduces Parmesan-Garlic Ranch

For a limited time, every hand-breaded chicken sandwich meal includes a free 5.5-ounce “Big Flavor Dipper” filled with one of Wings Etc.’s 22 signature sauces or dips, including new Parmesan-Garlic Ranch.

FORT WAYNE, Ind. — Wings Etc. Grill & Pub is taking the plunge and expanding its offer on the Big Flavor Dipper™, a new 5.5-ounce wide-mouth cup giving guests a chance to “dip deep” into any of Wings Etc.’s 22 flavorful sauces or dips.

During the promotion, every hand-breaded chicken sandwich order includes a free Big Flavor Dipper, with a choice of dip, allowing guests to customize their “Big Flavor” experience. As part of the promotion, Wings Etc. is featuring a new, limited-time dipping sauce: Parmesan-Garlic Ranch.

Wings Etc. began testing the Big Flavor Dipper on July 14 at locations in Cape Girardeau, Dexter and Jackson, Missouri, as well as in Boiling Springs, South Carolina.

The “Free Big Flavor Dipper with any Hand-Breaded Chicken Sandwich” offer will be available systemwide starting October 28. As a stand-alone purchase, the Wings Etc. 5.5-ounce Big Flavor Dipper is available for $2.99.

“During tests of the Big Flavor Dipper, our guests were delighted with an up-sized option for customizing their ‘Big Flavor’ Wings Etc. experience,” said Wings Etc. CEO Rob Hensmann. “We also received high marks from guests who tried our new Parmesan-Garlic Ranch dip. We believe our rollout to the Wings Etc. system will yield similar results while reinforcing our position as a ‘big-flavor-focused’ brand.”

Wings Etc. debuted hand-breaded chicken sandwiches systemwide in May; the category is already returning double-digit growth.

The offer answers consumers’ continued demand for hand-breaded chicken and unique, bold flavor combinations. It’s the latest addition to Wings Etc.’s ever-growing Big Flavor menu and a fresh opportunity for personalization from the brand.

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About Wings Etc. Grill & Pub

Founded in 1994 by Jim Weaver in northern Indiana, Wings Etc. is a family-friendly grill and pub featuring award-winning jumbo Buffalo wings, 22 signature sauces and rubs, dozens of TVs tuned to sports programming and a casual, non-corporate-y, laid-back vibe that makes people want to just come in and hang out. See wingsetc.com.

With 82 corporate and franchise locations, Wings Etc. has enjoyed more than 30 years of successful franchise growth. Wings Etc. has been listed among Entrepreneur magazine’s “Top 500 Franchises” and was included in the magazine’s “Top Chicken Franchises” in 2024. It has been named one of Franchise Business Review’s “Top Food Franchises” and a “Top 200 Franchise.” Wings Etc. has been included in Franchise Gator’s “Top 100 Franchises” and its “Fastest Growing Franchises”; it was among the “Top Emerging Franchises” in 2023. Wings Etc. has also been awarded “Best Wings” in multiple markets. See www.wingsetcfranchise.com.

The Wings Etc. Foundation, a 501(c)(3) charitable organization, is dedicated to improving children’s lives. Learn more at wingsetcfoundation.com.

©2025 Wings Etc., Inc. Franchises independently owned and operated.