Wings Etc. Welcomes Burnworth as VP of Marketing
Katie Burnworth joins the Wings Etc. marketing team with over 20 years of experience in franchise marketing
FORT WAYNE, Ind. (Nov. 9, 2022)—Wings Etc., a family-friendly sports-themed grill and pub with 80 locations, announced the addition of Katie Burnworth to the marketing team as Vice President of Marketing.
Burnworth will serve as the primary liaison for Wings Etc. national, regional, and local co-op marketing initiatives, media planning, and analysis. She will also be the primary liaison between the Wings Etc., Inc. marketing team and Wings Etc. franchisee owners. Burnworth will direct the marketing team projects, focusing on increased guest frequency, higher ticket averages, new guest prospecting, guest retention, and guest loyalty.
“We very excited to add Katie to our marketing leadership team,” said Wings Etc. Chief Marketing Officer David Poncé. “Katie has had great success in her career and comes to us as someone who really understands franchise business owners in highly-competitive food service environments. She also recognizes their need to maximize local, regional, and national spending to get the most possible sales dollars out of those resources.”
Burnworth joins Wings Etc. with over 20 years of combined agency and corporate experience managing franchisees, clients, and agency relationships. Most recently, she was the Marketing Manager for Domino’s and spent a total of 14 years with the brand. At Domino’s, she served as the primary liaison for all local and national marketing programs, serving 78 franchises, which included over 500 locations. Prior to Domino’s, Burnworth worked at Asher Agency as an Account Supervisor for the Subway Restaurants client.
“After being a patron of Wing Etc. for years, I am thrilled to join the company,” said Burnworth. “I look forward to working closely with our talented team and amazing franchisees to continue to drive brand growth.”
Burnworth is a 2002 graduate of Ball State University, where she gained her Bachelor of Science in Public Relations with a minor in Communications. She is a Fort Wayne, Ind. native.
About the Wings Etc. Grill & Pub Franchise Opportunity
Founded in 1994 by Jim Weaver in the South Bend, Indiana, area, Wings Etc. is a family-friendly grill and pub with a diverse menu featuring award-winning jumbo Buffalo wings, over 20 signature sauces and rubs, premium burgers, wraps, salads, appetizers, sandwiches, subs, kids meals, over 40 domestic and craft beer selections in bottles and on tap, dozens of large HDTVs tuned to sports programming, and a casual, non-corporate-y, laid-back “vibe” that makes people want to just come in and hang out. In addition to its popular sports programming, menu, and beverage options, Wings Etc. offers weekday lunch and food specials, online ordering, and much more.
Franchising since 2004, Wings Etc. Grill & Pub has been named one of Restaurant Business Magazine’s “Future Franchises,” has been named one of Franchise Gator’s “Top 100 Franchises” for several years, and was named a 2020 “Culture 100 Best of the Best” franchise by Franchise Business Review. In June 2021, Wings Etc. was named a “Top 200 Food Franchise” and a “Top 500 North American Franchise” by Entrepreneur Magazine. Wings Etc. continues to grow and succeed by partnering with franchise operators who share the Wings Etc. Vision, Mission, and Values, a commitment to building a successful business while helping build stronger communities and people (and to having fun!).
Wings Etc. offers single and multi-unit franchise options. The initial franchise fee is $39,500, with a $200,000 liquid cash investment, and $500,000 minimum net worth requirement for interested prospects. Wings Etc. offers one of the lowest startup costs and break-even franchise opportunities in the full-service restaurant segment. Priority growth markets include Ohio, Tennessee, Kentucky, Michigan, Missouri, North Carolina, South Carolina, Illinois, Pennsylvania, West Virginia, Alabama and Florida.
For more information about the Wings Etc. franchise opportunity, visit www.wingsetcfranchise.com.
©2022 Wings Etc., Inc. Franchises independently owned and operated.
Section: Press Releases