Wings Etc. to Expand Michigan Footprint with Nine New Locations


Wings Etc. to Expand Michigan Footprint with Nine New Locations

Sturgis, Michigan franchisees Gene and Robert Harrison renew commitment to the award-winning, full-service grill and pub franchise with a multi-unit signing

FORT WAYNE, Indiana – November 1, 2017 – Wings Etc., Inc., ( an award-winning, full-service grill and pub franchise, continues its rapid nationwide growth with an announcement this week that it’s bringing its unique brand personality and popular food and drink options to nine new western Michigan communities.

Veteran business owners and existing Wings Etc. franchisees Gene and Robert Harrison are at the helm of Wings’ Michigan expansion which calls for nine new locations, the first of which could open as early as spring in Coldwater, Michigan.

“Wings Etc. is an amazing business to be a part of and we’re thrilled to expand our commitment to the brand and be a part of its nationwide growth,” said Gene Harrison, Wings Etc. multi-unit franchise owner. “Since opening our first Wings Etc. in Sturgis (Michigan), we’ve seen a huge reception from the community. They love the vast menu and the laidback atmosphere we offer, so we wanted to offer that same great experience to an even larger customer base.”

In addition to Coldwater, the Harrison’s expect to open their third Wings Etc. location next summer in Port Huron, Michigan, Gene’s hometown. From there, the father-son duo anticipates opening a new location every six months across western and central Michigan as a part of the company’s rapid expansion across the Midwest.

“Our goal is to make Wings Etc. a go-to destination across the nation, and the Harrison’s continued commitment to growth gets us one step closer to that goal,” said Rob Hensmann, CEO of Wings Etc. “They are excellent business partners who are doing pretty spectacular things in Michigan and we look forward to seeing that continue with each new franchise location.”

For more information about Wings Etc. Grill & Pub and its newest locations, visit

About the Wings Etc. Grill & Pub Franchise Opportunity

Founded in 1994 by Jim Weaver in the South Bend, Indiana area, Wings Etc. is a family-friendly grill and pub with a diverse menu featuring award-winning jumbo Buffalo wings, 19 signature sauces, fresh-never-frozen gourmet burgers, smoked ribs, sandwiches, subs, wraps, salads, kids meals, over 40 domestic and craft beer selections in bottles and on tap, dozens of large HDTVs tuned to the best sports programming, and a casual, non-corporate-y, laid-back “vibe” that makes people want to just come in and hang out. In addition to its popular sports programming, menu and beverage options, Wings Etc. offers kid-friendly, arcade-quality video games, weekday lunch and food specials, online ordering and much more.

Franchising since 2004, Wings Etc. Grill & Pub has been named one of Restaurant Business Magazine’s “Future 50 Franchises” for three consecutive years, and has also been named one of Franchise Gator’s “Top 100 Franchises” for three consecutive years. Wings Etc. continues to grow and succeed by partnering with franchise operators who share the Wings Etc. Vision, Mission and Values, a commitment to building a successful business while helping build stronger communities and people, and to having fun along the way!

Wings Etc. offers single and multiunit franchise options. The initial franchise fee is $37,500, with a $200,000 liquid cash investment, and $500,000 minimum net worth requirement for interested prospects. Wings Etc. offers one of the lowest startup costs and break-even franchise opportunities in the full-service restaurant segment. Priority growth markets include Indiana, Tennessee, Kentucky, Michigan, Missouri, North Carolina, South Carolina, Illinois, Ohio, Alabama and Florida.

For more information about the Wings Etc. franchise opportunity, visit